What is a digital identity?

A digital identity is an online representation of a person, organization, or device. In other words, it is a set of data that identifies a user in a digital context, such as on a website or within an application.

A digital identity can include personal information such as name, email address, phone number, home address, and other contact details. It may also include information about the user’s browsing history, preferences, online activities, and payment data.

Digital identity is crucial because it enables secure and protected access to online services, such as e-commerce, online banking, and social media. It can be safeguarded through security measures such as two-factor authentication, encryption, and the use of complex passwords.

Digital Identity, Swiss style

DeepID is a decentralised digital identity solution developed by DeepCloud AG, a Swiss technology company founded in 2017. DeepID empowers individuals to take control of their personal data and authenticate securely and privately across online platforms. The technology used by DeepID ensures that a user’s identity information is protected and securely managed while allowing the user to retain complete control of their personal information.

• Security: using advanced facial recognition technology, DeepID offers a high level of security in user identification and access authentication.
• Ease of use: The authentication process with DeepID is quick and easy, as it does not require the entry of passwords or other personal data.
• Flexibility: DeepID can be used in various contexts, such as accessing online services, controlling access in physical environments, or verifying identity for financial transactions.
• Privacy: DeepID is based on facial recognition algorithms that can recognize a person even if they are wearing a mask or other protective devices. Furthermore, the service respects users’ privacy by not requiring the storage of sensitive data such as fingerprints or passwords.

Privacy and Efficiency for Company Founders and App Access

DeepID significantly facilitates, simplifies, and accelerates the process of company incorporation, as the identification of founders can be done entirely online, eliminating the need to visit a notary and thereby saving time and money. Additionally, DeepID supports secure and private access to third-party platforms without the need for usernames or passwords. This means that users can access their favourite applications without sharing personal information with third parties, enhancing online privacy and security.

This blog article does not constitute legal advice, it is made available “as is” and makes no claim to completeness or accuracy. Hoop makes no warranty or liability as to its content. This is excluded to the extent permitted by law. Use is at your own risk. Legal advice is recommended if necessary.