Mindblown: a blog about philosophy.

  • Beware of Misleading Invoices After Registering Your Business

    Beware of Misleading Invoices After Registering Your Business

    After registering a new business or making changes to the Commercial Register, entrepreneurs may receive misleading invoices from private organizations with deceptive names. These payment requests do not originate from the official Cantonal Commercial Register and are part of a strategy aimed at getting companies to sign up for unnecessary subscriptions. How to Identify Suspicious…

  • In 7 hours instead of 7 days – how Hoop is revolutionising company incorporations

    In 7 hours instead of 7 days – how Hoop is revolutionising company incorporations

    Starting a business is an exciting step – but the process is often slowed down by paperwork, waiting times and bureaucratic hurdles. This is exactly where Hoop comes into play. With Hoop, the entire incorporation process can be handled digitally and efficiently – and up to 7 times faster! Compared to the conventional process, which…

  • Revolutionary partnership: Hoop and NZZ digitise company formations and modifications

    Revolutionary partnership: Hoop and NZZ digitise company formations and modifications

    The software developer Hoop is entering into a co-operation with the NZZ to offer the digital formation and modification of companies in the commercial register directly on Moneyhouse. The partnership will fundamentally change the way companies are founded and managed in Switzerland. Hoop has developed the first fully digital solution for commercial register entries and…

  • Coffeehouse from St. Gallen founded online

    Coffeehouse from St. Gallen founded online

    Larissa took over the Coffeehouse St. Gallen in January 2024. For her, the coffee house is more than just a place to drink coffee – it connects people, promotes culture and is a place where ideas can be born. Although the managing director attaches great importance to craftsmanship, it was clear to her when she…

  • Protected abbreviations and purpose checks: key regulatory tools for businesses in Switzerland

    Protected abbreviations and purpose checks: key regulatory tools for businesses in Switzerland

    Switzerland boasts a robust legal framework designed to ensure ethical, compliant, and transparent business operations. Two key regulatory mechanisms integral to this system are protected abbreviations and purpose checks. Understanding these processes is vital for businesses aiming to operate legally within Swiss borders. This article explores both topics and highlights their importance. Protected abbreviations: safeguarding…

  • Qualified Electronic Signature: An efficient alternative to certifications and Apostilles

    Qualified Electronic Signature: An efficient alternative to certifications and Apostilles

    In discussions with lawyers, notaries, and fiduciaries, a recurring topic arises: signature certifications or the need for an apostille (a certificate authenticating the origin of a public document) for individuals living abroad. It is often overlooked that there is an efficient alternative to traditional certification: self-certification through a qualified electronic signature (QES). This modern solution…

  • 6 competitive advantages Hoop brings to fiduciaries law firms

    6 competitive advantages Hoop brings to fiduciaries law firms

    In the fast-paced fiduciary and law industry, providing clients with fast and efficient services is essential. Hoop, the first fully digital platform for company incorporations and changes in Switzerland, offers fiduciaries and law firms a range of benefits. Here are six key competitive advantages: 1. Lightning-fast incorporations and changes With Hoop, you can incorporate companies…

  • Fabian Wienert as the first Hoop notary in Bern

    Fabian Wienert as the first Hoop notary in Bern

    «I was convinced by the Hoop platform from the very first moment», says Fabian Wienert from Bangerter Friedli & Partner. He is the first notary in the Canton of Bern to use the Hoop platform. After a brief introduction and support during the initial application, he was able to handle company incorporations and changes in…

  • Managing Director Andi Wüthrich advises everyone to give Hoop a try

    Managing Director Andi Wüthrich advises everyone to give Hoop a try

    Andi Wüthrich, Managing Director of GMTC Fiduciary & Consulting AG, is already successfully implementing personal changes completely digitally with Hoop. «I advise everyone to give Hoop a try. For me as a fiduciary, changes in the commercial register can be made much faster. Customers are also happy that they don’t have to travel anywhere.» Find…

  • When is a notary necessary? A guide to company changes in the Commercial Register

    When is a notary necessary? A guide to company changes in the Commercial Register

    In the Swiss business world, the commercial register is a fundamental tool for ensuring transparency and security. However, not all company changes require the intervention of a notary. Understanding these differences can help optimize time and costs. With our Hoop platform, we offer a comprehensive service for fiduciaries: we prepare the documents, automatically send them…

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